Friday, 18 January 2013 - 3 comments

Hot Off The Press NEWS : Bloggers PR Event

This is an unusual post for me as it doesn't contain any recipes! I thought I would use it as an opportunity to describe a little of what goes on behind the scenes as a blogger and where I stand about endorsing products.

So...towards the end of last year, I had a lovely invitation from a company called Popcorn PR, inviting me to a WeightWatchers Bloggers event in January. I wrongly assumed this was something to do with WeightWatchers UK! It turned out that Popcorn PR manage accounts for a few of the WeightWatchers licensed foods that we buy in our supermarkets-so it's quite a separate entity.

I hadn't been to an event like this before and after a warm welcome, I was ushered straight in for a manicure with the lovely Girlie Night In girls.

The reason for the event was to raise the awareness of the array of WeightWatchers products out there. As a passionate WeightWatchers member, I was aware of all of these products but hadn't necessarily tried them all before. One of the details that impressed me the most was that every single food on offer had a clear label stating the Propoints. This meant that I could relax and enjoy myself without having to 'guesstimate'
and was able to track everything I tasted. Attention to detail is always a winner for me!

In the kitchen, a home economist was making delicious nibbles for us all to taste using the products...

Of course, I really felt at home with the food prep, so I couldn't miss an opportunity to take some images of all these fresh ingredients and finished dishes!

I met some really interesting bloggers-some with WeightWatchers orientated blogs like me and also lifestyle bloggers and health and beauty journalists who were not so familiar with the plan. There was an inspirational WeightWatchers leader there too, so she could answer any questions about the plan itself.

After a great afternoon, we were sent home with a goody bag full of samples...and this is where I want to make a point to you.
As a blogger, I am not paid by anyone to promote their products. I don't earn any money directly from my blog. Paid commissions may come as a result of the blog and that is always a bonus. I write it because I am enthusiastic and passionate about the plan and want to inspire anyone on their personal weight loss or maintenance journey.
There are some super and useful WeightWatchers products and I'll post about some of them over the next few weeks, but if I review or show a product, it's because I would use it and genuinely rate it, not because I have been given it for free!


As a little thank you to Popcorn PR, I created these Rocky Road Popcorn Lollipops especially for them. At 2pp each, I'll be blogging them for you next week!



Half Egg 18 January 2013 at 13:15

Can I carry your bags next time please? X

Janey 18 January 2013 at 13:39

Most definitely Half Egg! xx

johnsmith 16 January 2021 at 07:29

Very useful info. Hope to see more posts soon! delicious chopped dates I admire what you have done here. I love the part where you say you are doing this to give back but I would assume by all the comments that is working for you as well. Do you have any more info on this?

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